The world loves “Made in Germany” brands

Edited by walterp on . Posted in Business

The report by research group Statista on Monday showed that the Made in Germany label is viewed more positively by people all over the world than any country brand.

The Statista report surveyed more than 43,000 people around the world from 52 countries plus the European Union. The countries included in the survey sample represent 90 percent of the global population.

In an interesting historical twist, the first “Made In” label was actually created by the Brits at the end of the 19th century to distinguish their products from cheaper imports and copy-cat items made by Germans, the report notes.

“It is no secret that this perception of the label changed rather quickly and ‘Made in Germany’ became a seal of quality – also due to the German economic miracle of the 1950s,” writes Statista market research head in the report’s preface.

The report shows that today the German label is most often associated with high quality and high security standards.

And when looking at individual countries’ perceptions of Germany, its “made-in” label received number-one marks in countries ranging from Peru, to South Africa, to Spain, to Saudi Arabia.

After Germany, the next most respected brand was Made in Switzerland, followed by the European Union, United Kingdom, and Sweden. The least trusted country brand was Made in China.

The Local

 

Trackback from your site.

Leave a comment

Skip to toolbar