The Berlin Fashion Week is bringing catwalk shows from fashion labels including Hugo Boss, Guess Jeans and Berlin designer Micheal Michalsky to the German capital.
Alongside the event, the Bread and Butter streetwear industry fair took over the city's former Tempelhof airport. The event opened late Tuesday with a pop concert, boxing match and burlesque show.
A new trend at this year's fashion week is a series of 'pop-up' shops and restaurants, open for a limited period of a few days or a month before disappearing.
The four-day showcase of Winter 2011/2012 designs targets fashion industry professionals, and is expected to draw around 200,000 visitors to Berlin.
Mayor Klaus Wowereit rejected comparisons to fashion meccas such as Paris and Milan, and said Berlin's strength lay in streetwear and the young designers attracted to the city. 'We do not want to copy, but to celebrate our originality,' Wowereit said during a visit to Bread and Butter.
Bread and Butter chief Karl-Heinz Mueller showed optimism, as thousands of visitors arrived at Tempelhof airport on the opening day of the fair.
'The industry is doing well,' Mueller said.
The majority of Fashion Week's 40 catwalk shows are to take place in a marquee erected on Bebelplatz, in central Berlin.
However, this is likely to be the last time the event is hosted on the square, where the Nazis held a book burning during the Third Reich, after complaints that it was an inappropriate location for fashion shows.
It is not yet known where the next Fashion Week is likely to take place, in six months' time.
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